Our Story: True North - Driven By Innovation
True North has been a trusted source for quality bags & apparel for more than 17 years.

Founded in 1992 by Alyx Fier, True North has grown from a one-man operation to an ISO 9001:2000 registered company whose products are distributed worldwide.  Though we’ve become a global company, our headquarters are still in Seattle Washington just up the street from the garage where we started.

True North has grown since 1992, but our philosophy hasn’t changed.  True North strives to provide innovative products at competitive prices, then backs them up with a lifetime warranty and sincere customer service.

A lot of companies use fancy words to describe their customer service. For us at True North it’s taking the time to listen to each customer, then doing what it takes to help solve their problem – even if the solution is another company’s product. It’s not rocket science, just treating people the way we’d want to be treated.

We appreciate the praise and the criticism we’ve received over the last 17 years, it’s helped make us who we are today.  If you’ve ever felt there was some way to improve our products or our service - even if it’s only a little bit – we’d sure appreciate you taking a moment to share your thoughts. Give me or Alyx a call at 800-873-5725 or visit us at www.truenorthgear.com

Sincerely,
Steve Misiano, President