Skip to main content


Written 10.14.19 | By Jacqueline L.


“Looking back on the last 25 years of the joys and challenges associated with running a business, I was reminded of when I came up with the concept of our patented load-trapping pack design, which was the foundation of True North. The inspiration was simple, but the implementation was complex. At the time I was working as a carpenter and had zero experience with pack design or sewing of any kind. I started out by studying the packs I owned to learn design and construction techniques; seam allowances, pocket attachment, zipper placement. After that, I dismantled my simplest pack and sewed it back together again. It sounds simple, but at the time it was a nerve-wracking experience. I bought a basic home sewing machine from Goodwill and would turn the fly-wheel by hand when working on the heavier fabrics and webbing because the motor was so small. Over the next 6 months of working nights and weekends, I taught myself pack design and prototype sewing through trial and error on my under-powered sewing machine and using pizza boxes to make patterns. Sitting alone in the garage night after night, I remember almost crying with frustration from the challenge of sewing my first packs. Now, 25 years later, we have a design room with CAD programs for design, plotters to print and cut the pattern pieces in minutes, and a room full of specialized sewing machines to turn out prototypes. So much has changed since our beginnings, but what hasn’t changed is the passion to create innovative, highly functional designs and the perseverance required to work through the often frustrating process of trial and error until we get it right.”