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We know that rough and rugged places require gear that stands up to the challenge. Our designs are streamlined, built for maximum mileage in conditions where other gear falls apart. From the moment we were founded, we have been driven to create novel solutions to problems you encounter on the job. What’s more, we make them reliable and accessible to every background or price point. Add in our lifetime warranty and top-notch customer service, and you have a company that works as hard as you do. Take some time to get to know our products in these videos. Our favorite designs are showcased by some of our favorite people. Remember, there are real experts behind the scenes here at True North.

Check out our videos by category below: