For nearly three decades we’ve been focused on creating solutions that keep you secure in your environment. Now, we are also putting our attention on helping the environment that you live and work in. We think that a safer landscape means fewer lives on the line along with healthier land, environment and air.
Here at True North, we make gear that outlasts dangerous situations, extreme weather, and tough working conditions. Our mission is to keep you secure, so you can do the job that needs to be done. After all, if you’re safe, you help keep others safe too.
For over three decades, we’ve been focused on creating solutions that keep you secure in your environment. Now, we are also putting our attention on helping the environment that you live and work in. We think that a safer landscape means fewer lives on the line, along with healthier land, environment, and air.
Because of this, we are proud to take initiatives such as working with the non-profit organization 1% for the Planet. This organization brings action and donations together to accelerate smart environmental giving. So what does that mean? We will donate 1% of all sales from our True North Gear product line to support the wildland firefighting community and stewardship of Washington State public lands.
About 1% for the Planet
1% for the Planet is a global movement that inspires thousands of businesses, nonprofit partners, and individuals in over 40 countries to support environmental solutions by having an annual membership and by taking action that matters every day.
The organization works to join together members and nonprofits. Each member of 1% for the Planet directly helps nonprofit partners with financial donations, volunteer time, in-kind donations and more. These kinds of strong partnerships tend to make a big impact. In fact, members have given millions to environmental nonprofits since the organization was founded.
1% for the Planet was started in 2002 by Yvon Chouinard of Patagonia and Craig Mathews of Blue Ribbon Flies. These two successful outdoor industry entrepreneurs recognized the power of collective action to protect the environment. It’s grown year after year, helping members make a more significant impact over time.
Being part of 1% for the Planet is more than just donating funds to a network of nonprofits. It’s actually being part of a global community comprised of both companies and individuals like you with a singular goal: protecting our planet and its resources for ourselves and our loved ones. It’s about supporting a cause that you’ve told us is important to you (which makes it essential to us).
Partnerships with a Purpose
True North is proud to partner with and sponsor organizations that share our passion for conservation. One of these organizations is The US Hotshots Association, whose mission is to support, honor, and advance US Hotshot crews and their members. In addition to uplifting the wildland community, the US Hotshots Association is also an active member of 1% for the Planet, furthering efforts to protect and preserve our forests.
So What Does That Mean?
For every True North branded item we sell, 1% goes toward the Planet. When you purchase these products, you’re helping further the mission to preserve the land and the people you serve and protect. By contributing 1% of our total annual sales to grassroots environmental groups, we can affect real change. We also get the satisfaction of knowing that we’re helping you benefit the environment you know and love.
All Partnerships
About U.S. Hot Shots Association
U.S. Hotshots Association is an organization whose mission is to support, honor, and advance US Hotshot crews and their members.
We've chosen U.S. Hot Shots Association as our charity of choice through 1% for the Planet because their work directly serves the people who put everything on the line to protect our forests. Hotshot crews are often the first and last line of defense in the most extreme fire environments, and the U.S. Hotshots Association exists to support, honor, and advocate for those crews and their families. Their commitment to both the wildland firefighting community and environmental conservation mirrors our belief that protecting lives and protecting the land are inseparable.
Wildland Firefighter Foundation is an organization whose mission is to support, honor, and advance U.S. Hotshot crews and their members —past, present, and future.
We’ve chosen the Wildland Firefighter Foundation as our charity partner through 1% for the Planet because their mission directly supports the wildland firefighting community — past, present, and future. By honoring those who have served and providing critical support to firefighters and their families, the Foundation helps ensure that the people who protect our forests and communities are never standing alone. Their commitment reflects our belief that protecting lives is just as essential as protecting the land.
Washington Trails Association is an organization whose mission is to connect everyone to the outdoors and build a community that gives back to trails and public lands.
We’ve chosen Washington Trails Association as our charity partner through 1% for the Planet because protecting public lands is essential to the health of our environment and our communities. WTA’s mission to connect people to the outdoors while caring for trails and public lands helps ensure these shared spaces remain accessible, sustainable, and protected for future generations.
