Giving Back

Here at True North, we make gear that outlasts dangerous situations, extreme weather and tough working conditions. Our mission is to keep you secure, so you can do the job that needs to be done. After all, if you’re safe, you help keep others safe too.

For nearly three decades we’ve been focused on creating solutions that keep you secure in your environment. Now, we are also putting our attention on helping the environment that you live and work in. We think that a safer landscape means fewer lives on the line along with healthier land, environment and air.

Hazardous conditions occur year-round, whether that’s through wildfires or simply on-job environments. From the drought conditions, which have sharply increased dry tinder that fuel blazes, to erratic fire conditions at night, there have been changes in the territories where you work. We see a need for better protected lands--and it’s a need you’ve told us about too.

Because of this, we are proud to be working with 1% for the Planet. The organization works to bring action and donations together to accelerate smart environmental giving. So what does that mean? We will be donating 1% of all sales from our True North Gear product line to environmental conservation.

Learn More about our Sustainability Efforts

Our Gear Gives Back

Being part of 1% for the Planet is more than just donating funds to a network of nonprofits. It’s actually being part of a global community comprised of both companies and individuals like you with a singular goal: protecting our planet and its resources for ourselves and our loved ones. It’s about supporting a cause that you’ve told us is important to you (which makes it important to us).

So What Does That Mean?

For every True North branded item we sell, 1% goes toward the Planet. When you purchase these products, you’re helping further the mission to preserve the land and the people you are serving and protecting. By contributing 1% of our total annual sales to grassroots environmental groups, we can affect real change. We also get the satisfaction of knowing that we’re helping you benefit the environment you know and love.


About 1% for the Planet

1% for the Planet is a global movement that inspires thousands of businesses, nonprofit partners and individual people in over 40 countries to support environmental solutions by having an annual membership and by doing everyday actions that matter.

The organization works to join together members and nonprofits. Each member of 1% for the Planet directly helps nonprofit partners with financial donations, volunteer time, in-kind donations and more. These kinds of strong partnerships tend to make a big impact. In fact, members have given millions to environmental nonprofits since the organization was founded.

1% for the Planet was started in 2002 by Yvon Chouinard of Patagonia and Craig Mathews of Blue Ribbon Flies. These two successful outdoor industry entrepreneurs recognized the power of collective action to protect the environment. It’s grown year after year, helping members make a greater impact over time.

Want to learn more or join yourself? Head to 1% for the Planet.

About American Forests

American Forests is a non-profit organization whose mission is to "create healthy and resilient forests, from cities to wilderness, that deliver essential benefits for climate, people, water and wildlife". Having operated since 1875, American Forests is now the oldest national conservation organization in the United States and their efforts continue to grow each year. 

We've chosen American Forests as our charity of choice through 1% for the Planet. We felt that their overall initiative was in line with what we do as a company, which is to help keep our forests healthy, protected and prosperous. As a result of our partnership, every dollar we donate will go towards planting one new tree across California, Colorado and Arkansas. In addition to over 10,000 new trees planted through the course of the year, True North donations also go toward funding proprietary research that uncovers optimal methods to provide long-term resilience to North American forests.

Learn More about American Forests