Here at True North, we make gear that outlasts dangerous situations, extreme weather and tough working conditions. Our mission is to keep you secure, so you can do the job that needs to be done. After all, if you’re safe, you help keep others safe too.
For nearly three decades we’ve been focused on creating solutions that keep you secure in your environment. Now, we are also putting our attention on helping the environment that you live and work in. We think that a safer landscape means fewer lives on the line along with healthier land, environment and air.
Hazardous conditions occur year-round, whether that’s through wildfires or simply on-job environments. From the drought conditions, which have sharply increased dry tinder that fuel blazes, to erratic fire conditions at night, there have been changes in the territories where you work. We see a need for better protected lands--and it’s a need you’ve told us about too.
Because of this, we are proud to be working with 1% for the Planet. The organization works to bring action and donations together to accelerate smart environmental giving. So what does that mean? We will be donating 1% of all sales from our True North Gear product line to environmental conservation.
Our Gear Gives Back
Being part of 1% for the Planet is more than just donating funds to a network of nonprofits. It’s actually being part of a global community comprised of both companies and individuals like you with a singular goal: protecting our planet and its resources for ourselves and our loved ones. It’s about supporting a cause that you’ve told us is important to you (which makes it important to us).
So What Does That Mean?
For every True North branded item we sell, 1% goes toward the Planet. When you purchase these products, you’re helping further the mission to preserve the land and the people you are serving and protecting. By contributing 1% of our total annual sales to grassroots environmental groups, we can affect real change. We also get the satisfaction of knowing that we’re helping you benefit the environment you know and love.