There is always an opportunity to totally transform an environment for the better. But the foundation on which to build must be on a foundation of integrity. I believe the commitment we have to impact and make a difference to the people out in the daily elements. By the care we take in designing our product, in the components we use to build it, and the manufacturers we use to produce it. The service we provide our customers right up to delivering it and beyond is such a foundation that I want to be a part of and I want to make all of the possible wearers in Canada a part of that too.